Digital Marketing

The Digital Marketing course introduces learners to the strategies, tools, and techniques required to build and grow brands in the digital space. From social media marketing and search engine optimization (SEO) to paid advertising and content marketing, this program covers the full spectrum of online promotion. Students will gain practical knowledge of analytics, campaign management, and digital trends, empowering them to design and execute effective marketing strategies that drive engagement and sales.

What You Will Learn:

• Principles of digital marketing
• Social media marketing strategies (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
• Content creation and content marketing
• Email marketing & automation tools
• Pay-Per-Click (PPC) and paid advertising campaigns
• Web analytics and data-driven decision-making

Career Opportunities:

Graduates of this course can pursue careers as:

• Digital Marketing Specialist
• Social Media Manager
• SEO/SEM Analyst
• Content Marketing Strategist
• E-commerce Marketing Manager
• Online Brand Consultant